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Reed grew up on the family farm in Littleton, Colorado where he had the opportunity to enjoy the land and learn the value of hard work early in life.  Realizing the privilege in his life, Reed believes in the importance of practicing gratitude, looking for ways to pay it forward, and making room at the table for as many people of different backgrounds as possible.

Reed discovered what he was hardwired to do when curiosity struck during the investing lesson of a Financial Peace class in 2010.  What began as a nerdy research project into how to optimally manage and invest money soon developed into his professional passion: helping people get financially free to spend and give how they want, without guilt or worry. He has been working in the financial advisor world ever since, and is grateful to do what he loves.
In 2021, after 10 years as an advisor at his prior company, Reed took the leap to launch LPG Financial as an advisory firm to take action on his vision.

When not in the office, you can find Reed chasing his three-year-old son around the park, exploring a new brewery with an old friend, or devouring a book. Reed and his wife Heather are avid travelers and are always on the hunt for great food, company, and music.